7 avantages d’une stratégie de marketing local pour les réseaux d’enseignes
Les franchises et les groupements de magasins sont souvent confrontés à un même casse-tête… Comment communiquer globalement, tout en ciblant [...]
Les franchises et les groupements de magasins sont souvent confrontés à un même casse-tête… Comment communiquer globalement, tout en ciblant [...]
Pour un réseau d’enseigne, la définition d’une stratégie de communication est une tâche particulièrement délicate. Faut-il communiquer globalement pour travailler [...]
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